Apple was the favorite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard, and to distance itself from the cold, unapproachable, complicated imagery created by other computer companies at the time – which had names such as IBM, DEC, and Cincom.
Facebook – name stems from the colloquial name of books given to newly enrolled students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better.
Microsoft – Coined by Bill Gates to represent the company that was devoted to microcomputer software. Originally christened Micro-Soft, the ‘-’ disappeared on 3/2/1987 with the introduction of a new corporate identity and logo. The “slash between the ‘o’ and ‘s’ [in the Microsoft logo] emphasizes the “soft” part of the name and conveys motion and speed.
If you are ready to launch your start up then pause for a moment and reflect the name of your brand. Does is convey a story? Is it simple? Is it easy to pronounce? If not, then you will fail big time. You might want to know the point of naming my brand like this is. Answer is, because your future will depend on that name.
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