I was really in a hurry because thoughts were flooding in my mind and I wanted to jot them down before I lost any of it. But when I started to write I felt a bit more comfortable with grip of my pen. First I thought it was just an assumption but then I checked the brand name and yes to my surprise it was not my usual pen.
As a writer I use different kinds of pen to jot down my thoughts but I felt uniqueness with this particular pen. This reminded me of a term used by Catherine Kaputa in her best seller “You Are a Brand” Unique Selling Proposition (USP); a term that made understood by many famous brands:
- Apple is unique because their USP is their impeccable design.
- Zappos is different because their USP is their Wowness in Customer Service.
- Google is different because their USP is their simplicity in whatever they do.
- Starbucks is different because their USP is their environment.
If you are running a company or planning to start one, think now; what is your Unique selling proposition? What is that one thing that you do and no one else does like you. There are thousands of brands out there but what is that one thing which will force people to buy from you.
It’s an era of choices. People don’t have time to do research on you. Just give them something different and they will become your fan. Do it in a way that people will make a story out of it. Nothing sells more than stories. Make them go wow!!!
I have been writing blogs from quite some time now but this was the first time that I saw name of the name and that is because that particular brand gave me something that was unique.
So wake up tomorrow morning and start exploring your Unique Selling Proposition. Google some famous brands and check out their About Us page. What are they offering that makes them different from others. Keep searching until your heart speaks with you.