I was trying to send a very important message to my colleague but was unable to do so because of some technical issue which Telenor Pakistan was facing at that time. Out of frustration I tweeted it to find if anyone else is having the same issue. One of my followers suggested tweeting directly to @telenorpakistan and they might follow up. So I tweeted, out of the blue I got a reply from @telenorpakistan that kindly provide us your info so we can update you further regarding your issue. I emailed my info and surely after a minute my service was back on.
Lastly I checked I received the same customer service from Google when I faced a problem with one of my campaigns in Adwords account. I contacted them via live chat and the person glued with me for an hour until problem was resolved. I wished that co-operations in Pakistan harness the power of social media to get in touch with their customers and I am proud to see that Telenor Pakistan is successfully doing it.
Social media is a handy tool to get in touch with your customers and make their experience go wow. Telenor Pakistan did the same thing. I had an option of calling directly to their number 345 but I preferred social media because I was expecting to feel the same experience as in with Google.
So if you are a CEO of your company or even an employee then managing a Twitter account is a good option because there might be frustrated people out there like me which may get some help and then a word for you over the internet.