What is the story behind your brand?

15 Dec

Apple was the favorite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard, and to distance itself from the cold, unapproachable, complicated imagery created by other computer companies at the time – which had names such as IBM, DEC, and Cincom.

Facebook – name stems from the colloquial name of books given to newly enrolled students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better.

Microsoft – Coined by Bill Gates to represent the company that was devoted to microcomputer software. Originally christened Micro-Soft, the ‘-‘ disappeared on 3/2/1987 with the introduction of a new corporate identity and logo. The “slash between the ‘o’ and ‘s’ [in the Microsoft logo] emphasizes the “soft” part of the name and conveys motion and speed.

If you are ready to launch your start up then pause for a moment and reflect the name of your brand. Does is convey a story? Is it simple? Is it easy to pronounce? If not, then you will fail big time. You might want to know the point of naming my brand like this is. Answer is, because your future will depend on that name.

What is your brand story?

Moreover your name will reflect model of your business. If you are willing to start a garment store then start with a story or built a story that will drive your customers. Design a website, because people love to browse your website.  Develop a product that people need to use daily.

If you get the name right you will hit the right market and you will boost up your sales and at the end of the day you will feel happy to add value to the people around you. People don’t just buy the names, people buy stories, people buy emotions, and people buy value. If your name does not reflect any of these, then don’t start your brand. Wait for the right time. Wait for the story to occur. Wait for the emotion to touch you so that it can also touch the people around you.

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Posted by on December 15, 2013 in Startup


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