Some people take thousands of dollars just to write your resume. When I found out, it really amazed me. As Seth Godin mentioned in The Linchpin ”Resume’s are really naive now.” People now days Google your name get whatever they want. But what will happen if you meet someone in an elevator. It’s not like buying a car that you have time to verify things before you purchase. Even buying it online would take more than the 15 seconds you got in the elevator to make an impact.
I recently came across such a situation where a man in an elevator asked me “What do you do?” before I finished talking that man out of the elevator. Was a bit disappointed that I didn’t get a chance to connect but this forced me to think on my elevator Pitch.
Now question is what is your elevator Pitch? Do you have it or are you still waiting for the elevator meet up. You can start write now. Just grab a pen and paper and list down your top ten expertises. Now your job is to fit these qualities in a way that you can deliver it in 15seconds time. Practice them, again and again so that it becomes your second nature.
To craft a great Elevator Pitch, follow these steps.
- Identify your goal.
- Explain what you do.
- Communicate your USP.
- Engage with a question.
- Put it all together.
“My company develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks.
“Unlike other similar companies, we visit each organization to find out exactly what people need. This means that, on average, 95 percent of our clients are happy with the first version of their app.
“So, how does your organization handle the training of new people?”
In last year we helped 1000+ students to find a new home in Islamabad and Lahore.
Do you have friends who will move here for study?”
You may want to keep small take-away items with you, which you can give to people after you’ve delivered your pitch. For example, these could be business cards or brochures that talk about your product idea or business. Remember to tailor your elevator pitch for different audiences, if appropriate.