Tag Archives: Business

It’s not my Job

Going extra mileI was about to enter my office when I saw a street light switched on. I approached the guard who was sitting right next to the pole and asked “Isn’t that light supposed to be turned off. It’s 8am in the morning.” I got the classic reply “It’s not my job!!!” Wooohhh really are you kidding me. We are too busy to save some electricity, too busy to add some value and too busy to play your part for this beautiful world.

This incident happened last week and from that day onwards I made a routine to switch off light before entering office. But I am glad that since last 2 days street lights are now off before I arrive at my office. I suppose that statement really hit hard on that guard. Poor him (:

I believe that in personal and in professional Life going an extra mile is always a plus point. It’s not about “It’s not my job” it’s about will it benefit my company, society or people around me. There are certain things that I do which are beyond my job scope but I do them because I know my company will benefit from it. For example if it’s raining in Karachi I dive into my pc to run a scroll on our website that deliveries might be affected. Not because it’s my job just to provide ease to our customers.

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Posted by on March 13, 2013 in Driving Force


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Brand Love Curve – How to make Customers Love your Brand

  • How does carrying an iPod makes you feel….How does using Mac makes you feel…
  • How does wearing Gucci sun glasses makes you feel..
  • How does wearing Kelvin Klein makes you feel…

One thing common with all these brands is that we all love them…. we treat them as part of our family… we feel pride in being part of the tribe…

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Posted by on August 9, 2012 in Driving Force


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What I learned from a cab (taxi) driver

People think most valuable lessons can only be learned by spending time with the CEO, Boss or a Politician but in reality common man like milkman, street sweeper or even a cab driver can teach volumes of wisdom.

Our CEO, Boss or any other highly reputed person may teach us how to earn money but common man teaches us how to earn a fortune. A common man talks with 10 times more people than any other man so he get more ideas in a day than all of us combined. Common man many not have financial resources to materialize those ideas but once in action they can give you fortune.

Taxi driver from Pakistan.... inspiring Pakistan

"You meet 100 people a month but I meet 100 people in a day"

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Posted by on March 9, 2012 in Driving Force


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