What is your brand’s Unique Selling Proposition?

I was really in a hurry because thoughts were flooding in my mind and I wanted to jot them down before I lost any of it. But when I started to write I felt a bit more comfortable with grip of my pen. First I thought it was just an assumption but then I checked the brand name and yes to my surprise it was not my usual pen.

As a writer I use different kinds of pen to jot down my thoughts but I felt uniqueness with this particular pen. This reminded me of a term used by Catherine Kaputa in her best seller “You Are a Brand” Unique Selling Proposition (USP); a term that made understood by many famous brands:

• Apple is unique because their USP is their impeccable design.
• Zappos is different because their USP is their Wowness in Customer Service.
• Google is different because their USP is their simplicity in whatever they do.
• Starbucks is different because their USP is their environment.

 

Brand Love Curve – How to make Customers Love your Brand

• How does carrying an iPod makes you feel….How does using Mac makes you feel…
• How does wearing Gucci sun glasses makes you feel..
• How does wearing Kelvin Klein makes you feel…

One thing common with all these brands is that we all love them…. we treat them as part of our family… we feel pride in being part of the tribe…